What you will do

Ready for a ride on the wild side? Join the Swapfiets team and help revolutionize the world of urban mobility! Our mission is simple: to provide a fun and convenient way for people to get around their cities. As a member of our team, you’ll play a crucial role in shaping the future of transportation, one bicycle at a time.

Your next ride starts here

Swapfiets is looking for an interim Member Growth Marketeer. We offer bike memberships to almost 300.000 active members in 8 different countries, ranging from experienced bikers to expats and delivery riders. As a Member Growth marketeer, your mission will be to retain and engage members, with the aim to increase our base size and profitability. 

You will be working in our Marketing team and will report to the Marketing Manager Acquisition & Retention. The role is on a temporary basis, to cover a 6-month maternity leave. Are you a digital guru and passionate about customer retention, loyalty campaigns and lifetime value? Keep reading for the details!

How you pedal us forward

• Lead campaigns, CRM initiatives, AB tests and initiate tech developments to improve customer retention and lifetime value

• Work closely together with our channel marketeers and creative team to launch new multi-channel loyalty campaigns to drive upgrades, subscription extensions, cross-sell and engagement

• Collaborate with our Data and Tech teams to develop new technical features (web/app/pricing/CRM)

• Enable our operational staff and customer service department to contribute to the success of loyalty campaigns, promotional offers and new features

• Keep track of roadmap initiatives, ensuring the right briefings and timeline management

• Create useable and enriched data insights through current dashboards and AB tests, initiate and optimize Member surveys

• Track success metrics (such as CLV, referrals, bike upgrades) and report out to management

  
  

The gear you need

• Higher vocational working - and thinking level;

• 6 - 8 years of relevant marketing experience (ideally in an e-commerce, retail or subscription environment);

• Proven track-record in optimizing customer loyalty/ retention/ lifetime value;

• Affinity with data and digital products (website, app, CRM);

• Experienced with stakeholder management;

• Team player, but also able to work & make decisions independently;

• Excellent in English, other European languages (NL, DE, FR, DK, SP) are a plus.

Benefits for a smooth ride 

• Your own Swapfiets (lend-lease) 🚲!

• 32 vacation days (that’s right, next to 25 vacation days you can use your 7 Swap days as you please)

• A solid pension plan and a discount on your health insurance

• Windows/ Apple laptop

• Lots of responsibility, challenging work, and friendly colleagues

• Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right... 😎?)

• Delicious lunch at the office for a small contribution

• Urban Sports Club for Business arrangement (to promote your healthy lifestyle!)

• Learning programs developed by our L&D department

• Lots of workshops and inspirational talks

• One day off per year to do voluntary work paid by Swapfiets

• Flexibility in working from home/ at the office in Amsterdam Oost.

Procedure

You can now directly apply for this vacancy.

• As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about your previous successes related to the role.

• Next, you will be invited for a first interview with the Manager Acquisition & Retention.

• The second will be with one or two of your team peers. 

• Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!

Pedalling Towards Inclusivity at Swapfiets! 🚲

At Swapfiets, we believe in the power of diversity and inclusivity. While we’re proud of our progress, we know there’s more to do. Research shows underrepresented groups often hesitate to apply unless they meet all requirements—but we don’t check all the boxes either! We value equal opportunity, unique perspectives, and diverse experiences. So, even if you don’t see yourself represented on our team, we encourage you to apply—because when we pedal together, we go further!