What you will do
Hi, we are Swapfiets! 👋 Welcome to the world of worry-free biking! We are providing members an all-inclusive bike subscription with free repairs and maintenance and lead the movement to more liveable cities. 

We are looking for a Growth Marketing Manager to continue our growth journey as Europe’s leading bike membership. Swapfiets is active in 8 European markets and provides awesome service daily to 0.3 million active members. This role is for an individual experienced with managing teams involved in growth marketing in international fast-paced environments. Are you a sales tiger at heart with strong entrepreneurial skills? Then this might be something for you! 🚲 🚀

This opportunity is open for 40 hours a week with at least 3 days a week at our HQ in Amsterdam (other days are flexible). ​

Do you recognize yourself in this?
Our Growth Marketing Manager is an essential part of the ‘Consumer Direct’ team and reports directly to the Chief Commercial Officer. You will play a key role in refining our proposition and growth strategy across all markets and channels. You will manage a team of 10 B2C and B2B marketeers and channel experts in their day-to-day marketing operations. Your contribution will be crucial to bring Swapfiets to the next level of scalable growth.

How you pedal us forward:

• Proposition development: Make sure the Swapfiets brand proposition is fit for profitable growth in all 8 markets. Exploring new pricing models, add-ons and LTV strategies for a variety of audiences with different cycling behaviors and preferences. 

• Customer acquisition: Develop paid channel campaigns, affiliate partnerships, Ecom/ app strategies and B2B sales tactics to boost growth. 

• Media ROI: Refine our media buying and targeting strategies in collaboration with our Brand Marketing team. Optimize our sales funnel for the best ROI.

• Supply & demand management: Lead the pricing and promotions calendar and stock decisions, to optimize demand vs supply on global and local level.

• CRM & Loyalty strategy: Develop innovative app/ email campaigns and develop experiments and AB tests, to grow member retention and decrease churn.

• Operational excellence: Lead crucial processes to maintain our marketing efficiency on a daily basis. Develop trainings & contests to boost the performance of our 45 retail locations.

• Growth leadership: Support various departments (retail teams, customer service, Brand marketing) with the right guidance on our member behavior and growth opportunities.

• Team Coaching: Manage and mentor a team of 10-11 channel marketeers and sales experts, plus agency and freelance collaborations. 

• Stakeholder Management: Act as a liaison with country managers, Finance, Tech/ Data teams and external stakeholders to maximize your impact.

The gear you need:

• 10-15 years of relevant experience in B2C growth marketing, digital campaigns, loyalty strategy and/or E-commerce.

• Strong analytical skills, knowledge of how to optimize marketing funnels and margins.

• Experience managing mid size teams and coaching teams through change.

• Excellent communication skills in English (other languages like Dutch, French, German or Danish are a big plus).

• Local network (agencies/ freelancers/ partnerships) in the Netherlands is a plus.

• Proven ability in cross-team stakeholder management.

• A proactive mindset with a drive for growth.

Benefits for a smooth ride:

• Salary of up to €7983,- gross per month, depending on your experience, + 8% holiday allowane.

• Your own Swapfiets (lend-lease) 🚲!

• 32 vacation days for ample time off (that’s right, next to 25 vacation days you can use your 7 Swap days as you please)

• A solid pension plan and a discount on your health insurance

• Mac or Windows laptop and phone allowance

• A challenging and rewarding role with significant responsibility and friendly colleagues 

• Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right.. 😎?)

• Delicious and affordable lunch at the office prepared by our lunch heroes 

• Access to Urban Sports Club for Business arrangement (to promote your healthy lifestyle!)

• Learning programs development opportunities through our L&D department

• Engaging workshops and inspirational talks

• One day off per year to do voluntary work paid by Swapfiets

• Flexibility to work from and at the office in Amsterdam

Ready for the Swapfiets adventure?
If you’re excited about contributing to a sustainable and rapidly growing company, we encourage you to apply!