Internship Digital Marketing - Pricing, Promotions & Customer Loyalty

Are you ready to join the blue tire movement?

Hi, we are Swapfiets! 👋 The bicycle subscription where you are always assured of a working bicycle. Our mission? Making cities more livable and sustainable under the motto 'buy less, use more'.

Do you see a challenge instead of a problem? And are you ready for an acceleration in your career? Then you are ready for the Swapfiets adventure!

For our Marketing team we are looking for a: digital marketing intern who gets new customers excited to join Swapfiets and thinks about ways to keep customers with Swapfiets as long as possible.

Your goal 

We are looking for a Digital Marketing Intern with a focus on getting new members excited about joining Swapfiets. Besides that your main goal will be to improve the loyalty and engagement of our current members. As our intern you will have the opportunity to work on a variety of projects in a dynamic environment where you can collaborate with our marketing team. You will be working on different projects to assist our pricing marketeer in improving our acquisition strategy & execution. Also, you will work on projects to improve loyalty of our members across our 8 markets. In addition you will be supporting our marketing department with researching market trends, competitor’s pricing and contributing to the analysis of our campaign performance and customer loyalty.

Would you like to work within one of the fastest growing organizations in Europe and would you like to contribute to a sustainable future? Then you have come to the right place at Swapfiets! 

Your responsibilities

• Support in promo & pricing projects; setting up prices, analyzing promotions, updating landing page content & creating voucher codes;

• Assist in planning & executing campaigns for Spring and introduction weeks 

• Work on projects that increase the customer lifetime value;

• Explore new market trends that could improve overall acquisition & retention goals; 

• Conduct competitor analysis on pricing, promotions & overall proposition;

• Perform data analysis to optimize CRM strategies and improve customer engagement;

• Support efforts to refine and enhance the referral program strategy.

What Swapfiets offers you

• Your own Swapfiets (lend-lease) 🚲!

• Internship compensation (400 euros a month based on 32 hours/week)

• Lots of responsibility, challenging work, and friendly colleagues

• Delicious lunch at the office for a small contribution

• Learning programs developed by our L&D department 

• Lots of workshops and inspirational talks 

• One day off per year to do voluntary work paid by Swapfiets

• Flexibility in working from home/at our office at the Molukkenstraat in Amsterdam

Your profile

You are a student in the field of business administration, marketing or analytics. You are enthusiastic about marketing,  loyalty and analytics and you are ready to improve your skills together with us at Swapfiets. You will jump in right in time as we are planning to make a big impact with a renewed acquisition and retention strategy. 

You’ll bring: 

• Minimum HBO-working and thinking level

• Interested in the newest marketing strategies & data

• Analytical skills

• Detail oriented

• Fluent in English

• Available for four days per week

• Hands-on mentality

• Preferred start date is March 2025

• Minimum internship period is 5 months

Procedure

You can now directly apply for this vacancy.

• As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role.

• Next, if we believe there is a match you will be invited for an interview with two of our team members.

• Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!

Answer your questions

Do you have questions about this vacancy? Contact our recruiter via milena.zhukova@swapfiets.com. We are not interested in working together with recruitment agencies.