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Senior Product Manager - Website (Members Acquisition)

Netherlands, Noord-Holland, Amsterdam (HQ)Tech

Job description

Want to turn the world of cycling upside down and take the digital experience of more than 240,000 members to the highest level?

We are Swapfiets; started in 2014 and currently active in 70+ cities, across 9 different countries. At our HQ in Amsterdam, we work with around a hundred colleagues to offer the very best user experience to our members, who in turn receive epic service from a team of 1500+ Swappers and Mechanics. 

We are looking for a curious, data-driven and detail-oriented Product Manager for our Website (Members Acquisition) team. In this role, you will be part of the Product team and get full responsibility for our website. You are responsible for the conversion of the website from landing page till sign-up completion. By setting up effective collaborations with designers, engineers and the online performance marketing team you are able to improve performance. While using user research to tailor the website to the user’s needs and customer journey to each country we are active in.

In this role you have a direct impact on the daily lives of our 200K+ members and the scalability of our business. In your first months you get responsibility for driving conversion optimization, self-servicing and improving user experience across digital touchpoints. You do this by solving problems with, and as a member of, your scrum team. Also, with your team, you help Swapfiets grow further with the support of new business opportunities. 

In your day to day activities, you will work directly with your scrum team and stakeholders, ranging from our Marketing team to the team where our mobility Products are designed, and colleagues working from our various Country Offices. This position requires a user-first mentality, strong eye for detail and an analytic mindset. You have robust stakeholder management skills, and have solid data available to back your arguments. We’re looking for a candidate who brings focus to the work, structure to the team, and clarity to the stakeholders. And in short: you like to make complex things simple.


  • Lead strategy and roadmap prioritization for 1 digital product

  • Contribute to the digital Product Team a solid knowledge of the various constraints of the business

  • Contribute to the digital Product Team a deep knowledge of our users, and the data about how our users engage with our digital products

  • Accounting for ensuring solutions for medium complexity problems are valuable and viable; delivered on time and budget

  • Track industry trends and the competitive landscape as they pertain to the digital product

  • Collaborate closely with digital Product Designers and Engineers to discover effective solutions, and then work together to deliver those solutions to market

  • Take part in user discovery, testing and advocating for building the right thing for our members

  • Lead impactful digital product changes and rollouts, facilitates change management

  • Contribute to improving digital product development life cycle; implementation of best practices

  • Organize product demos for stakeholders, having the team present outcomes created by sprint goal achievement

  • Project level stakeholder management


What Swapfiets offers you

  • Your own Swapfiets (lend-lease) 🚲!

  • 32 vacation days (that’s right, next to 25 vacation days you can use your 7 Swap days as you please)

  • A solid pension plan and a discount on your health insurance

  • MacBook or a Windows laptop (what you prefer)

  • Lots of responsibility, challenging work, and friendly colleagues

  • Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right.. 😎?)

  • Delicious lunch at the office for a small contribution

  • Onefit for Business arrangement (to promote your healthy lifestyle!)

  • Education budget in order to improve your skills & knowledge

  • Learning programs developed by our L&D department

  • Lots of workshops and inspirational talks

  • One day off per year to do voluntary work paid by Swapfiets

  • Flexibility in working from home/ at our brand new (!) office at the Molukkenstraat.

Job requirements

The ideal candidate will have

  • Higher vocational or academic working - and thinking level
  • Minimum of 4-6 years experience as a Product Manager working on digital products

  • Demonstrated understanding of the techniques and methods of modern digital product discovery and delivery

  • Demonstrated ability to figure out solutions to hard problems with many constraints, using sound judgement to assess risks, and create a well-structured, data-informed narrative

  • Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship

  • Experience with performance marketing, conversion rate optimization, and A/B testing

  • Experience in subscription or e-commerce business

  • Experience with Scrum way of working

  • Excellent communication skills in English.

  • Considered as a plus: basic understanding of programming languages and product management software.

Are you ready to join a team with high ambitions?
We are growing fast internationally. With your help, we want to continue expanding. What we are most proud of is how much we have already achieved as a team. Our team (around 30 developers, testers, designers, and product managers) is characterized by a positive and collaborative atmosphere, flexibility, and ownership. But also: lots of humor, after-work activities (boot camp, climbing, cycling, hackathons), daily lunches, and Friday afternoon drinks. Note: we follow governmental guidelines and therefore follow a working from home policy. Once restrictions are lifted, we foresee a healthy combination of working from HQ and working from home.


You can now directly apply for this vacancy. As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role. Next, the first interview is with two Product Managers. The second interview is held with several team members including a case presentation (prepared at home). The third round is an informal coffee with our CTO. Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!