Performance Marketeer

Hi, we are Swapfiets! 👋 The bicycle subscription, where you are always assured of a working bicycle. Our mission? Making cities more liveable and sustainable under the motto 'buy less, use more'.

Do you see a challenge instead of a problem? And are you ready for an acceleration in your career? Then you are ready for the Swapfiets adventure!

Do you recognize yourself in this?

Swapfiets is looking for a Performance Marketeer to help us achieve our goal of becoming the #1 micromobility brand in the world! Are you a digital guru? Always online and looking for the newest trends in paid socials, advertising platforms & B2C marketing? Are you into analysing the numbers but also have a taste for creativity? This role might be just right for you!

Of course, teamwork makes the dream work! Swapfiets has an international team of talented professionals, and we are all passionate about what we do! You will be working in our Marketing Growth team and collaborating closely with our in-house creative studio, channel marketeers and local market specialists.

After joining our Amsterdam HQ, you will be part of our global expansion, the most exciting time yet in our company’s history! You will have a direct influence on our journey to success. Your responsibilities include; optimizing paid social ROI, creating full funnel campaigns and testing new channels such as display, programmatic, affiliates and partnerships. You will make a significant contribution to the member base growth of Swapfiets and are able to leverage a vast amount of customer data. Sounds great, right? Keep reading for the details, and don’t hesitate to submit your application to join us on the ride!

YOUR RESPONSIBILITIES

1. You are responsible for customer acquisition via paid socials (Meta/ TikTok) for all 8 Swapfiets markets, in collaboration with our Member Acquisition Lead and Junior Performance Marketeer

2. You collaborate with the brand managers, in-house creative studio and channel marketeers to optimally translate full-funnel campaigns to our digital channels

3. You expand our digital marketing efforts by testing new channels such as display, programmatic, affiliates and partnerships

4. You translate web analytics, customer insights and input of agencies into actionable learnings to improve our campaign strategy and creatives

5. You manage the online marketing roadmap, together with the Member Acquisition Lead and Junior Performance Marketeer

6. You initiate cross-functional projects to strengthen acquisition through test-rides, promotions & online/ in store activations tailored to local market needs

7. You manage your channel budget and report to key stakeholders and management on your channel ROI and roadmap progress

8. You stay up-to-date on the latest trends in online advertising, industry best-practices, and competitor activities

YOUR PROFILE

• Higher vocational working - and thinking level

• 3 - 6 years of relevant working experience in performance marketing (ideally e-commerce, subscription company, agency)

• Proven track-record in Meta campaign management, experience with other digital advertising channels is preferred

• Able to analyze acquisition funnels & channel performance in Google Analytics and Excel

• Strong team player, able to create liaisons with creatives, product owners and agencies

• Curious mindset, likes to proactively initiate AB tests and innovations

• Analytical and creative thinker

• Knowledge of Facebook Ads manager, GA and Excel is required. Experience with Hubspot, Smartly, Google Data Studio, Google Ads manager & Tableau is preferred

• Fluent in English, other European languages (Dutch/ German/ French) are a plus

What we offer

• Your own Swapfiets (lend-lease) 🚲!
• 32 vacation days
• A pension plan and a discount on your health insurance
• MacBook or a Windows laptop (what you prefer)
• Lots of responsibility, challenging work, and friendly colleagues
• Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right.. 😎?)
• Delicious lunch at the office for a small contribution
• Onefit for Business arrangement (to promote your healthy lifestyle!)
• Learning programs developed by our L&D department
• Lots of workshops and inspirational talks
• One day off per year to do voluntary work paid by Swapfiets
• Flexibility in working from home/at our office at the Molukkenstraat in Amsterdam
  

Procedure

You can now directly apply for this vacancy.

• As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role
• Next, you will be invited for a first interview with the Head of Growth (Acquisition & Retention)
• In the second interview you will present a case to two of your peers
• In the 3rd interview you will meet the Brand & Creative Manager
• Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!

Pedalling Towards Inclusivity at Swapfiets! 🚲
At Swapfiets, we believe in the power of diversity and inclusivity. While we are proud of the progress we've made, we acknowledge that we still have work to do to create the inclusive environment we envision. We are committed to continuous growth, learning, and fostering a workplace where everyone's voice is heard and valued. Join us on our journey to make Swapfiets an even more vibrant and inclusive community!