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Digital Content Creator

Netherlands, Noord-Holland, Amsterdam (HQ)Marketing

Job description

Are you ready to join the blue tire movement?

Hi, we are Swapfiets! 👋 The bicycle subscription where you are always assured of a working bicycle. Our mission? Making cities more livable and sustainable under the motto 'buy less, use more'.

Do you see a challenge instead of a problem? And are you ready for an acceleration in your career? Then you are ready for the Swapfiets adventure!

For our Marketing team we are looking for a full time Digital Content Creator for our HQ in Amsterdam. 

What will you be doing?

Are you a creative and driven digital content creator with a passion for graphic design? If so, we want you to join our in-house creative team at Swapfiets!

As a rapidly growing company with a startup mindset, we are constantly seeking new and innovative ways to grow our online brand presence. That's where you come in. We are looking for someone who is a self-starter, with a strong interest in social media trends and the ability to produce high-quality content for our social channels, including Instagram, Facebook, TikTok, YouTube, and LinkedIn.

If you are adaptable, able to move quickly, and thrive in a fast-paced environment, then we encourage you to apply for this exciting opportunity. We are seeking a dynamic individual who is ready to take on new challenges and help us continue to grow our brand. Don't miss out on this chance to be a part of a fun and innovative team at Swapfiets!


As a digital content creator at Swapfiets, you will have the opportunity to create unmissable, engaging and out-of-the-box content for our social channels, website, blog, and more. This includes creating a variety of digital graphic designs such as social posts (static, GIFs, video), advertising and website banners, newsletters, slide decks, and retail screen content. You will also help out in:

  • Leading, proposing and executing a social calendar, creating engaging content (video, photo and graphic design) for Swapfiets social channels, website, blog, and more.

  • Staying up-to-date with digital and social media content, always knowing ‘what’s trending’ and able to translate it to powerful content for Swapfiets. You are always aware of the new formats and features that digital and social platforms offer.

  • Ideation, brainstorming and pitching ideas from planning to execution. 

  • Working with our members, prospects and employees to build engaging UGC that can be promoted on our social channels.

  • Ensuring Swapfiets design and brand standards are followed.

  • Collaborate closely with the Creative, Brand Marketing and Acquisition & Retention teams.

Job requirements

Desired skills and experience:

  • 5+ years proven work experience as a Content Creator, Graphic Designer or similar role.

  • Bachelor’s degree in Marketing, Graphic Design or relevant field.

  • Passion for social media and great understanding of trends.

  • Graphic design experience / expertise, working with design programs (e.g., Illustrator, Photoshop, InDesign, After Effects, Premier, Figma.)

  • Video production and editing skills.

  • Know good design when you see it and are passionate about creating visually compelling assets to drive the brand forward.

  • Amazing written and verbal communication in English. Having as an extra language Dutch, German, Danish or French is a plus.

  • Able to Execute, Measure, Learn, Iterate.

  • Generate creative concepts and ideas proactively.

  • Existing experience building an audience online (even if it's a personal channel).

  • Excited by the opportunity to work in a fast-paced business and build a brand that users will love.

What we offer

  • Your own Swapfiets (lend-lease) đŸšČ!

  • 32 vacation days;

  • A pension plan and a discount on your health insurance

  • MacBook or a Windows laptop (what you prefer)

  • Lots of responsibility, challenging work, and friendly colleagues

  • Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right.. 😎?)

  • Delicious lunch at the office for a small contribution

  • Onefit for Business arrangement (to promote your healthy lifestyle!)

  • Learning programs developed by our L&D department

  • Lots of workshops and inspirational talks

  • One day off per year to do voluntary work paid by Swapfiets

  • Flexibility in working from home/ at our brand new (!) office at the Molukkenstraat in Amsterdam.


You can now directly apply for this vacancy.

  • As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role.

  • Next, you will be invited for a first job interview with two team members.

  • The second interview is held with our marketing manager.

  • Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!