Digital Marketing Manager
You will be a crucial part of the Direct Consumer Team and will be reporting to the Marketing Manager. Leading a small team of highly talented digital natives, you will ensure that our digital presence will lead the way to make Swapfiets into the #1 micro-mobility brand in the world!
- You will be responsible for the strategy, planning, execution, budgeting, analysis and optimization for the full Swapfiets online acquisition & social media;
- You will be optimizing our funnel from awareness to conversion and continuous experimenting and optimizing new online channels and different creatives to reach targets;
- You are an expert in Facebook & other Social platform marketing and will lead the company in the next steps in our digital journey to become the leading digital marketing brand in the Netherlands and beyond;
- You will mentor, coach, develop and lead the 2 person team, consisting of 1 Performance Marketeer and a Social Media Marketeer for now;
- You will be leading the way by setting up Facebook campaigns for relevant departments and marketing ends;
- You will together with the team create customer insights based on their online behavior;
- You will also be building a data landscape within the marketing department by matching the data of our customers to the data in our systems;
- You will be collaborate on content creation and strategies with social media marketeer and performance marketeer to maximize engagement and conversion rates;
- You will set up clear performance marketing and social reporting;
- And you will manage and own the ever increasing Digital Marketing budget.
- Academic working and thinking level;
- 7-10 years of relevant work experience in performance marketing;
- 2-3 years of broad Digital Experience;
- Excellent communicator; ability to transform detailed analysis and digital marketing complexity into straightforward summaries for all levels of the organization;
- Fluent in English and/or local language (Dutch).