Performance Marketeer (SEO/SEA)

  • Marketing
  • Amsterdam (HQ), Paesi Bassi

Performance Marketeer (SEO/SEA)

Descrizione del lavoro

Are you ready to join the blue tire movement?

We are Swapfiets: the bike membership. Started in 2014, started scaling in 2017 and are currently active in 70+ cities, across 9 different countries. We are on a mission to lead the movement to more livable cities across Europe. Currently we have over 240,000 members on a blue tire.

That means reducing traffic congestion, increasing freedom of movement, and happier, healthier people. Part of this mission? Declaring war on unnecessary waste. How? Through circularity. Simple. We build higher-quality bikes that break down less often, which saves our members the usual hassles of bike ownership. To put it simply - what’s good for you, is good for us, is good for our planet.

Your goal

As a Performance Marketeer in our Amsterdam HQ, you will be responsible for strengthening the market leader position of Swapfiets. Focusing on customer acquisition across 9 European markets, you will be responsible for taking Swapfiets online marketing to the next level. Optimize funnels and acquisition costs through continuous innovation and testing, but above all finding the best approach with everyone in the company to get more people on a Swapfiets bike. You will be operating within our performance marketing team, working closely with brand specialists, Tech team, our data-team and our visual designers.

Your Responsibilities

  • Managing the Google Platform Performance Marketing for all countries

  • Setting up Google campaigns for relevant departments and marketing ends

  • Creating customer insights based on their online behavior

  • Defining the best profitable target group for performance marketing based in data

  • Deliver input & contribute to the digital team strategy to optimize SEO

  • Actively contribute to the definition of the yearly performance strategy and budget allocation

  • Consulting and building relationships with key accounts/partners (Google) and evaluating opportunities

  • Advising Brand Marketeers by creating campaign forecasts and scenarios

  • Managing and owning the budget

  • Managing Performance marketing measurements and tracking (Google Tag manager)

  • Taking out relevant insights of Google Analytics, advising stakeholders on strategy

  • Building and improving Data Studio dashboards

  • Collaborating with the Web Analyst to improve performance


What Swapfiets offers you

  • Your own Swapfiets (lend-lease) 🚲!

  • 32 vacation days (that’s right, next to 25 vacation days you can use your 7 Swap days as you please)

  • A solid pension plan and a discount on your health insurance

  • MacBook or a Windows laptop (what you prefer)

  • Lots of responsibility, challenging work, and friendly colleagues

  • Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right.. 😎?)

  • Delicious lunch at the office for a small contribution

  • Onefit for Business arrangement (to promote your healthy lifestyle!)

  • Learning programs developed by our L&D department

  • Lots of workshops and inspirational talks

  • One day off per year to do voluntary work paid by Swapfiets

  • Flexibility in working from home/ at our brand new (!) office at the Molukkenstraat.

Your Profile

  • 3+ years of working experience with running Google Search campaigns independently

  • In-depth knowledge of Google Ads Manager, Google Analytics, Tag Manager

  • Proven knowledge of SEO practices

  • Willing to take ownership and advise stakeholders on improvement opportunities

  • Experience with Google Data Studio dashboards is a strong advantage

  • Knowledge of other platforms Facebook/Snapchat/TikTok is nice to have

  • Possession of both analytical and creative thinking is preferred

  • Experience with B2C products/services

  • Excellent in English, other European languages are a plus.


You can now directly apply for this vacancy.

  • As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role.

  • Next, you will be invited for a first job interview with our Talent Acquisition Specialist HQ & Tech (Tessa) and Performance Manager (Eniko).

  • The second interview is held with the Director of Consumer Direct (Onno) and Performance Marketeer (Emma).

  • Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!

Answer your questions

Do you have questions about this vacancy? Contact our recruiter via We are not interested in working together with recruitment agencies.