Product Manager - Website

  • Tech
  • Amsterdam (HQ), Netherlands

Product Manager - Website

Job description

Want to turn the world of cycling upside down and take the digital experience of more than 200,000 members to the highest level?

We are Swapfiets; started in 2014 and currently active in nearly 70 cities, across 7 different countries. At our HQ in Amsterdam, we work with around a hundred colleagues to offer the very best user experience to our members, who in turn receive epic service from a team of 1100+ Swappers and Mechanics.

We are looking for a curious, data-driven and detail-oriented Product Manager. In this role, you will be part of the Product team and get full responsibility for a number of web-products in our website, including signup conversion flows (B2C, B2B) and member account environment. While you lead for your products, you also get the opportunity to contribute to the development of our mobile app - for many members the friend who’s always there to provide and experience the Swapfiets service whenever that’s needed.

In this role, you have a direct impact on the daily lives of our 200K+ members and the scalability of our business. In your first months, you get responsibility for driving conversion optimization, self-servicing and improving user experience across digital touchpoints. You do this by solving problems with, and as a member of, your scrum team. Also, with your team, you help Swapfiets grow further with the support of new business opportunities.

In your day to day activities, you will work directly with your scrum team and stakeholders, ranging from our Marketing team to the team where our mobility Products are designed, and colleagues working from our various Country Offices. This position requires a user-first mentality, a strong eye for detail and an analytic mindset. You have robust stakeholder management skills and have solid data available to back your arguments. We’re looking for a candidate who brings focus to the work, structure to the team, and clarity to the stakeholders. And in short: you like to make complex things simple.

Your responsibilities

  • Lead strategy and roadmap prioritization for 1 digital product
  • Contribute to the digital Product Team a solid knowledge of the various constraints of the business
  • Contribute to the digital Product Team a deep knowledge of our users, and the data about how our users engage with our digital products
  • Accountable for ensuring solutions for medium complexity problems are valuable and viable; delivered on time and budget
  • Track industry trends and the competitive landscape as they pertain to the digital product
  • Collaborate closely with digital Product Designers and Engineers to discover effective solutions, and then work together to deliver those solutions to market
  • Take part in user discovery, testing and advocating for building the right thing for our members.
  • Lead impactful digital product changes and rollouts, facilitates change management
  • Contribute to improving digital product development life cycle; implementation of best practices
  • Organize product demos for stakeholders, having the team present outcomes created by sprint goal achievement.
  • Project level stakeholder management

What Swapfiets offers you

  • Your own Swapfiets (lend-lease) 🚲!
  • 32 vacation days (that’s right, next to 25 vacation days you can use your 7 Swap days as you please)
  • A solid pension plan and a discount on your health insurance
  • MacBook or a Windows laptop (what you prefer)
  • Lots of responsibility, challenging work, and friendly colleagues
  • Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right.. 😎?)
  • Delicious lunch at the office for a small contribution
  • Onefit for Business arrangement (to promote your healthy lifestyle!)
  • Education budget in order to improve your skills & knowledge
  • Learning programs developed by our L&D department
  • Lots of workshops and inspirational talks
  • One day off per year to do voluntary work paid by Swapfiets
  • Flexibility in working from home/ at our brand new (!) office at the Molukkenstraat.


The ideal candidate will have

    • Higher vocational or academic working - and thinking level
    • Minimum of 3-5 years experience as either a Product Manager, Product Designer, Engineer, Data Analyst, Data Scientist, or User Researcher working on digital products
    • Demonstrated understanding of the techniques and methods of modern digital product discovery and delivery
    • Demonstrated ability to figure out solutions to hard problems with many constraints, using sound judgement to assess risks, and create a well-structured, data-informed narrative.
    • Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship.
    • Experience with Scrum way of working
    • Excellent communication skills in English.
    • Considered as a plus: basic understanding of programming languages and product management software.

    You can now directly apply for this vacancy. As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role. Next, the first interview is with a Product Manager and our Head of Digital Product. The second interview is held with two team members, followed by a third-round, which is a case presentation (prepared at home). The fourth round is an informal coffee with our Data, Digital and Technology Director. Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!

    Answer your questions

    Do you have questions about this vacancy? Contact our recruiter via We are not interested in working together with recruitment agencies.