Web Analyst (CRO)

  • Tech
  • Amsterdam (HQ), Niederlande

Web Analyst (CRO)

Ihre Aufgaben

Do you want to turn the world of cycling upside down and take the physical and digital experience of more than 240.000 members and our entire servicing squad to the highest level?

We are Swapfiets; started in 2014 and currently active in 70+ cities, across 9 different countries. At our HQ in Amsterdam, we work with around a hundred colleagues to offer the very best user experience to our members, who in turn receive epic service from a team of 1500+ Swappers and Mechanics.

Your goal

In this role you are part of the Data team; the heart of our operation. And we are looking for a new colleague that will join our Tech Members team as an (online) data specialist to take Swapfiets to the next level on understanding online customer behavior and help us to get the best possible conversion rate out there. You know better than anyone how to get all the necessary insights on (potential) members and what drives our online conversion. Whether it concerns interactions on the website or in the app, or how our journeys perform on multiple platforms. You are able to present these insights in an understandable and actionable way for the Members team. In addition, you help set up the best possible tracking together with the core datateam and are the conscience of the Marketing department in the field of personalization and segmentation.

Your responsibilities

  • Measuring and reporting on end-to-end conversion of swapfiets prospect members

  • Responsible for measuring and evaluating Conversion Rate Optimization improvements such as AB-tests, multivariate tests and other experiments that are running to improve conversion

  • Support the business with insights such as daily, weekly, monthly online visitors, conversion funnels and customer activities in order to take data driven decisions by measuring and analyzing data

  • Generating reports and dashboards to support business projects and needs

  • Leading and supporting in realizing an optimal implementation of the web analytics tools and Tag Manager

  • Suggesting improvements in the customer journey based online data and behavior

  • Supporting data scientists and data engineers in the correct interpretation of the available data

  • Taking ownership for clear and uniform naming conventions to maintain and improve our data quality

  • Coaching and providing training to get less experienced colleagues to a higher level of data usage

  • Delivering updates to stakeholders on management level on conversion, online traffic and ab-testing.

Ihr Profil

What Swapfiets offers you

  • Your own Swapfiets (lend-lease) 🚲!

  • 32 vacation days (that’s right, next to 25 vacation days you can use your 7 Swap days as you please)

  • A solid pension plan and a discount on your health insurance

  • MacBook or a Windows laptop (what you prefer)

  • Lots of responsibility, challenging work, and friendly colleagues

  • Travel allowance (if you live more than 11 km away from the office, otherwise you’ll just use your Swapfiets, right.. 😎?)

  • Delicious lunch at the office for a small contribution

  • Onefit for Business arrangement (to promote your healthy lifestyle!)

  • Education budget in order to improve your skills & knowledge

  • Learning programs developed by our L&D department

  • Lots of workshops and inspirational talks

  • One day off per year to do voluntary work paid by Swapfiets

  • Flexibility in working from home/ at our brand new (!) office at the Molukkenstraat.

Your profile

  • Higher vocational working and thinking level on a data/statistics level

  • 3 - 5 years of relevant working experience

  • Good understanding of Google Analytics, Tag manager & Visualization tools

  • Knowledge of A/B testing and other relevant measuring tools (usabilla, hotjar etc)

  • Experience with Scrum way of working

  • Excellent communication skills in English.


You can now directly apply for this vacancy.

  • As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role.

  • Next, you will be introduced to our IT & Data Manager and one of the team members in team Reporting & Analytics for a first interview.

  • The second round is an interview with a Product Owner and someone from the Members team.

  • Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!

Answer your questions

Do you have questions about this vacancy? Contact our recruiter via recruitment.hq@swapfiets.com. We are not interested in working together with recruitment agencies.