Marketing Manager Acquisition & Retention

  • Marketing
  • Amsterdam (HQ), Niederlande

Marketing Manager Acquisition & Retention

Ihre Aufgaben

Are you ready to join the blue tire movement?

We are Swapfiets: the bike membership. Started in 2014, started scaling in 2017 and are currently active in nearly 70 cities, across 9 different countries. We are on a mission to lead the movement to more liveable cities across Europe. Currently we have over 220,000 members on a blue tire.

Your goal
We are looking for a Marketing Manager Acquisition & Retention to drive our entire funnel from acquisition of new members through outstanding performance marketing towards optimized website conversions through to great retention of our members across our 9 markets.

It’s an exciting time to join our mission, having been voted the 10th fastest growing company by the Financial times and one of the most innovative companies by Forbes Magazine, and rapidly accelerating our product portfolio as well as our geographic footprint. We move fast, and we are all committed and excited about our mission.

Your responsibilities

  • Develop a coherent strategy and framework that drives awesome inflow of new members and great retention.

  • Optimize the performance marketing strategy together with the experts in your team and our digital teams to drive excellent metric results throughout our 9 markets.

  • Lead the development and implementation of our retention strategy together with the digital teams, to drive life-long membership.

  • Lead and develop a team of performance marketing, digital marketing and retention specialists with global responsibility.

  • Work together with the digital team to optimize our website conversion strategy.

  • Work together with the digital team to optimize the experience and functionality of our app.

  • Gathers marketing and member insights to improve the acquisition and retention journey.

Ihr Profil

What Swapfiets offers you

In Amsterdam East, at the Molukkenstraat, you will find our brand new (!) office. The office is also easy to reach by public transport (Muiderpoortstration) and of course with your Swapfiets Deluxe (which you get from us). You can also count on:

  • Salary

  • 32 vacation days

  • A solid pension plan

  • Lots of responsibility, challenging work, and friendly colleagues

  • MacBook Pro (or a Dell; as you please)

  • Travel allowance (from a minimum residential working distance of 11 kilometres)

Your profile
You are an expert when it comes to performance marketing and retention and are ready to take big steps together with Swapfiets. You will jump in right in time as we are planning to make a big impact with a renewed acquisition and retention strategy.
You’ll bring:

  • Academic working and thinking level.

  • 7-10 years of relevant working experience, preferably in a subscription e-commerce environment.

  • Strong affinity with numbers and analytically driven.

  • 4-6 years of recent and relevant performance marketing and website conversion experience.

  • Strong leader in the organization with the ability to align various departments around the vision.

  • Fluent in English.


You can now directly apply for this vacancy.

  • As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role.

  • Next, if we believe there is a match you will be invited for a first interview with some of the team members.

  • In the second interview you will be meeting with the Director Consumer Direct and CTO.

  • Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!

Answer your questions

Do you have questions about this vacancy? Contact our recruiter via We are not interested in working together with recruitment agencies.